Who Attends AFM?
The market is a global convergence of key industry players, each with a specific goal. Understanding the landscape is your first step to navigating it effectively.
Global Attendees
7,000+
from over 70 countries converge to buy, sell, and finance films.
Deals Made Annually
$1B+
in production and distribution deals are initiated or closed at AFM.
The Pre-Game: Preparation is Everything
Success at AFM is determined weeks before you arrive. A clear mission, polished materials, and a strategic schedule are non-negotiable.
Define Your Primary Mission
While you may have multiple objectives, focus on one primary goal. This chart shows the most common primary missions for AFM attendees.
Your 4-Week Countdown
Use this timeline to stay on track. Proactive scheduling and research are your greatest assets.
4 Weeks Out
Finalize materials. Research companies & attendees. Begin compiling your target list.
3 Weeks Out
Start sending personalized, concise meeting requests. Be persistent but professional.
1 Week Out
Confirm meetings. Plan your daily schedule, including panels and screenings. Pack your “arsenal.”
AFM Week
Execute your plan. Be flexible for spontaneous opportunities.
Game Day: Navigating The Market
AFM is a marathon of meetings and networking. Most business happens not on a floor, but in hotel suites and lobbies. Manage your time wisely.
How to Allocate Your Time
A balanced schedule is key. Prioritize confirmed meetings, but leave room for valuable networking events and panels where new connections are made.
Scheduled Meetings
Your highest priority. Arrive prepared, be concise, and know your ask.
Networking Events
Evening receptions are where relationships are built. Listen more than you talk.
Panels & Conferences
Gain market intelligence and identify active players in your genre or budget range.
The “Bump-In”
Be ready with your 30-second pitch for spontaneous encounters in lobbies and coffee lines.
The Post-Game: Follow-Up is Everything
The connections you make are only as valuable as your follow-up. A prompt, professional, and persistent approach turns conversations into contracts.
Follow Up Within
48
Hours
Your email will get buried if you wait. Be prompt to stay top-of-mind.
The Follow-Up Funnel
Systematize your follow-up to ensure no opportunity is missed. Track every interaction and be patient—deals take time.
Personalize
Reference your conversation to jog their memory.
Deliver
Send the materials you promised (deck, script, etc.).
Track
Use a spreadsheet to log contacts and next steps.